AT&T must be absolutely petrified at the thought of losing customers to other mobile carriers. Remember those 3G MicroCells that started popping up recently (MSRP $149.99)? Engadget reported yesterday that AT&T has started sending out letters to their “most valuable customers”, good for one free AT&T 3G MicroCell.
Guess who’s a valuable AT&T customer?!
Yup, that’s right, I am now the proud owner of a sheet of paper, redeemable for one range-boosting femtocell device. I almost threw out the letter without even opening it—the envelope looks like 99.7% of the rest of the junk mail that clogs my snailbox these days.
Here’s the funny thing, though…
- Yeah, I have shitty cell phone coverage in my house—if I’m not near a window at the front of the building, incoming calls go to voicemail and outgoing calls almost never go through—but I’ve never complained to AT&T about my lousy service…. not once.
- I’m the only person in my household, and my monthly bills only average out to about $100/month.
- I’m only a little over eleven months into my two-year contract with AT&T. The earliest I can bolt is July 2011.
So why the out-of-the-blue corporate largess? Surely there are thousands—hundreds of thousands— of customers more “valuable” than l’il ol’ me… one lonely $1,200/year revenue stream at one location (with only another $1,300 of revenue guaranteed over the next thirteen months). And don’t forget, I never complained about the service, ever. I could understand if AT&T was sending Golden Tickets like these to families in my neighborhood where there are several subscribers, especially if said households were only a couple of months from the end of their indentured servitude to Ma Bell. But one dude suffering in (literal) silence? It just doan add up!
Oh well, who am I to look a gift femtocell in the mouse (wow that’s a strained pun)? If AT&T wants to gift me with more reliable service and all that it costs me is a little leeching off my broadband connection to the intertubes, who am I to complain? I’m lucky to live in a neighborhood where Verizon FiOS is redonkulously fast—I’ll probably never even notice the drain on my bandwidth.